Please refer to Chapter 10 Financial Markets MCQ Class 12 Business Studies with answers below. These multiple-choice questions have been prepared based on the latest NCERT book for Class 12 Business Studies. Students should refer to MCQ Questions for Class 12 Business Studies with Answers to score more marks in Grade 12 Business Studies exams. Students should read the chapter Financial Markets and then attempt the following objective questions.

MCQ Questions Class 12 Business Studies Chapter 10 Financial Markets

The Financial Markets MCQ Class 12 Business Studies provided below covers all important topics given in this chapter. These MCQs will help you to properly prepare for exams.

Question______ Where deal is accomplished between buyers & sellers through a medium of phone, letter or through medium of internet.
(a) Market
(b) Marketing
(c) Selling
(d) Planning

Question.Which of the statement is not true for selling?
(a) Focuses on the need of seller
(b) Aims at maximizing sales
(c) Involves fragmented approach to sell
(d) Selling is limited to exchange of goods and services

Question. For heavy equipment, which of the following channels is more relevant?
(a) Zero-level
(b) One-level
(c) Two-level
(d) Three-level

Question. Which one of the following promotion tools has mass reach?
(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations

Question. The term ‘market’ may be understood in which of the following contexts?
(a) Geographical area covered
(b) Type of buyers
(c) Quantity of goods transacted
(d) All of the above

Question. Karam Limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines.
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) Exchange mechanism

Question. Pragati Limited has chalked out an action plan in order to increase its market share in the international market by 20% in the next one year. The action plan contains the details about how the production levels will be increased, promotional activities will be carried out and so on. Identify the type of marketing function being described in the given lines.
(a) Gathering and analysing market information
(b) Marketing planning
(c) Product designing and development
(d) Packaging and labelling

Question. Drishti Limited is a chain of trusted optical centers for prescription & fashion eyewear. It caters to affluent people with a range of premium sunglasses for men, women and kids. In order to raise the level of buyers’ satisfaction, the company has decided to create a special section in each of its outlets for handling customer complaints and adjustment requirements. Identify the type of marketing function described in the given lines.
(a) Product designing and development
(b) Customer support services
(c) Promotion
(d) Physical distribution

Question. SWOT Analysis is a strong part of ________
(a) Marketing
(b) Selling
(c) Publicity
(d) None of the above

Question. With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

Question. Champ Limited is a company providing online education to school children of all the classes. Over the years, it has established a good reputation and a market share of 75%. However, in past 2 months, due to the entry of a new competitor in the same segment, the market share of the company has reduced by 20%. Identify the type of marketing factor which has adversely affected the sales of the company.
(a) Controllable factors
(b) Environmental factors
(c) Marketing mix
(d) None of the above

Question. With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

Question. For heavy equipment, which of the following channels is more relevant?
(a) Zero-level
(b) One-level
(c) Two-level
(d) Three-level

Question.____ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion

Question. Which of the following statements is not true with regard to the concept of product?
(a) It is a bundle of utility.
(b) It is a source of satisfaction.
(c) It is confined to physical product.
(d) All of the above.

Question. Karan had started the business of producing exclusive home decor items under the brand name ‘Eleganza’ 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name ‘Eleganza’, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.
(a) Short and easy to pronounce, spell and remember
(b) Reflects the functions of the product
(c) Distinctive/easily identifiable
(d) Versatile, can be used for brand extension

Question. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.
(a) Describes the product and specifies its content
(b) Identification of the product or brand
(c) Grading of products
(d) Helps in promotion of the products

Question. Scope of _______ is limited but scope of _________ is wider.
(a) Marketing, Selling
(b) Selling, Marketing
(c) Marketing, Publicity
(d) Selling, Manufacturing

Question. Which one of the following is a marketing management philosophy?
(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept

Question. Which one of the following is not a marketing mix?
(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process

Question. Which of the following is a feature of marketing process?
(a) Satisfying needs and wants of the consumers
(b) Creating a market offering
(c) Developing an exchange mechanism
(d) All of the above

Question. Under which of the following situations is a company not likely to fix a lower price for its product?
(a) When the competition has introduced a substitute product
(b) If the demand for a product is inelastic
(c) When the company wants to attain market share leadership
(d) When the demand for the product is low

Question. Which of the following is not the function of packaging?
(a) Product protection
(b) Pricing objectives
(c) Promotion
(d) Product identification

Question. Which of the following statements is not true with regard to the concept of product?
(a) It is a bundle of utility.
(b) It is a source of satisfaction.
(c) It is confined to physical product.
(d) All of the above.

Question. Which one of the following factors is not relevant to price fixation?
(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation

Question. Mail order selling is a ________ channel of distribution.
(a) Direct
(b) Indirect
(c) Direct and Indirect
(d) Sole

Question. _____________ is the marketing function which is concerned with informing the customers about the firm’s products.
(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations

Question. Registering a trademark gives ___________ to the users.
(a) Finance
(b) Fame
(c) Protection
(d) Information

Question. __________ is the deliberate action of an organisation for promoting goodwill between itself and the society.
(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling

Question. Marketing is called a __________ process because it involves interaction of buyers and sellers.
(a) Economic
(b) Social
(c) Legal
(d) Political

Question. ___________ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion

Question. __________ involves designing and producing container or wrapper of the product.
(a) Marketing
(b) Selling
(c) Advertising
(d) Packaging

Question. There is no personal contact in personal selling.

Question. Advertising is the function of marketing which is concerned with the cost and location of target market.

Question. There is personal communication in case of advertising.

Question. Labelling involves putting identification marks on the package.

Question. The main focus of selling concept is production volume.

Question. Marketing mix is a blend of multiple financial decisions.

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