Please refer to Chapter 11 Marketing Management MCQ Class 12 Business Studies with answers below. These multiple-choice questions have been prepared based on the latest NCERT book for Class 12 Business Studies. Students should refer to MCQ Questions for Class 12 Business Studies with Answers to score more marks in Grade 12 Business Studies exams. Students should read the chapter Marketing Management and then attempt the following objective questions.

MCQ Questions Class 12 Business Studies Chapter 11 Marketing Management

The Marketing Management MCQ Class 12 Business Studies provided below covers all important topics given in this chapter. These MCQs will help you to properly prepare for exams.

Question. ______ Where deal is accomplished between buyers & sellers through a medium of phone, letter or through medium of internet.
(a) Market
(b) Marketing
(c) Selling
(d) Planning

Question. Which of the statement is not true for selling?
(a) Focuses on the need of seller
(b) Aims at maximizing sales
(c) Involves fragmented approach to sell
(d) Selling is limited to exchange of goods and services

Question. With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

Question. Which one of the following is a marketing management philosophy?
(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept

Question. After concept testing, a firm would engage in __________ for developing and marketing a new product?
(a) Marketing Strategy Development Stage
(b) Business Analysis Stage
(c) Product Development Stage
(d) Test Marketing Stage

Question. The word shampoo in English is derived from the ………. chāmpo.
(a) French Word
(b) Greek Word
(c) Hindi Word
(d) Sanskrit Word

Question. The term ‘market’ may be understood in which of the following contexts?
(a) Geographical area covered
(b) Type of buyers
(c) Quantity of goods transacted
(d) All of the above

Question. _____________ is the marketing function which is concerned with informing the customers about the firm’s products.
(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations

Question. Registering a trademark gives ___________ to the users.
(a) Finance
(b) Fame
(c) Protection
(d) Information

Question. Karam Limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines.
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) Exchange mechanism

Question. _________ upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.
(a) Contemporary Model
(b) Conventional Model
(c) Both a&b
(d) None of the above

Question. __________ is the deliberate action of an organisation for promoting goodwill between itself and the society.
(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling

Question. ___________ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion

Question. The key customer markets consist of ____________
(a) Government Markets
(b) Business Markets
(c) Consumer Markets
(d) All of the above

Question. Good Health Limited has decided to launch a new range of water bottles with in-built water purifier. Instead of marketing the product by is generic name, the company has decided to call it Turifiere’. Identify the type of marketing function being described in the given lines.
(a) Packaging and labelling
(b) Branding
(c) Pricing
(d) Promotion

Question. Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.
(a) Primary package
(b) Secondary packaging
(c) Transportation packaging
(d) None of the above

Question. Under which of the following conditions does a business need not maintain high level of inventory?
(a) When higher level of customer services need to be provided
(b) When high degree of accurate sales forecast can be made
(c) When the responsiveness of the distribution system is low
(d) All of the above

Question. Which of the following is not a function of marketing?
(a) Bending the customers according to product
(b) Marketing planning
(c) Product designing and development
(d) Gathering and analysing market information

Question. _________ refers to further packaging components necessary for storage and transportation.
(a) Transportation package
(b) Primary package
(c) Secondary package
(d) None of the above

Question. Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________
(a) Channels of distribution
(b) Personal Selling
(c) Sales Promotion
(d) None of the above

Question. Which of the following can be marketed?
(a) Red Cross society persuading to donate blood
(b) Kerala Tourism persuading people to visit Kerala for health tourism.
(c) Political parties persuading to vote for a particular candidate.
(d) All of the above

Question. Which of the following is a brand name?
(a) Nike
(b) Woodland
(c) Asian Paints
(d) All of the above

Question. The Basic role of marketer is to _________
(a) Sell the product
(b) Advertise only
(c) Earn more and more profits
(d) Identify a need and fill it

Question. SWOT Analysis is a strong part of ________
(a) Marketing
(b) Selling
(c) Publicity
(d) None of the above

Question. __________ Activities start after the product has been developed
(a) Selling
(b) Publicity
(c) Marketing
(d) None of the above

Question. Which of the following is the part of the marketing mix?
(a) Price
(b) Product
(c) Place and Promotion
(d) All of the above

Question. The term ‘market’ may be understood in which of the following contexts?
(a) Geographical area covered
(b) Type of buyers
(c) Quantity of goods transacted
(d) All of the above

Question. Which of the following is a feature of marketing process?
(a) Satisfying needs and wants of the consumers
(b) Creating a market offering
(c) Developing an exchange mechanism
(d) All of the above

Question. Under the concept of “Marketing management” marketing is done keeping _______ as a focus : –
(a) Consumer
(b) Supplier
(c) Investor
(d) None of the above

Question. __________ involves designing and producing container or wrapper of the product.
(a) Marketing
(b) Selling
(c) Advertising
(d) Packaging

Question. Marketing is called a __________ process because it involves interaction of buyers and sellers.
(a) Economic
(b) Social
(c) Legal
(d) Political

Question. What is the difference between marketing and selling : –
(a) Marketing is a part of selling activities
(b) Selling is a part of marketing activities.
(c) Both marketing and selling are the same
(d) None of the above

Question. Which of the following is not a part of ‘Place and Promotion’?
(a) Warranties
(b) Advertising
(c) Personal selling
(d) Sales Promotion

Question. For heavy equipment, which of the following channels is more relevant?
(a) Zero-level
(b) One-level
(c) Two-level
(d) Three-level

Question. Which one of the following promotion tools has mass reach?
(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations

Question. Mail order selling is a ________ channel of distribution.
(a) Direct
(b) Indirect
(c) Direct and Indirect
(d) Sole

Question. Under which of the following situations is a company not likely to fix a lower price for its product?
(a) When the competition has introduced a substitute product
(b) If the demand for a product is inelastic
(c) When the company wants to attain market share leadership
(d) When the demand for the product is low

Question. Which of the following are strategies involved in marketing : –
(a) Analysis of consumer needs and demands
(b) Production
(c) Pricing
(d) All of the above

Question.. Which of the following are the important roles of marketing : –
(a) Improves the availability of the offerings made by the producers in the market
(b) Develops healthy competition in the economy
(c) Helps in fulfilling the corporate social responsibility
(d) All of the above

Question. On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.
(a) Facilitates the use of product
(b) Assists in promotion of the product
(c) Helps in product identification
(d) Provides protection to the product

Question. Under which of the following conditions is a marketer not likely to fix the price of his products at higher end?
(a) When he faces high degree of competition
(b) When he wants to attain market share leadership
(c) When the product is unique in terms of packaging, product difference and product differentiation
(d) When the demand for the product is low

Question. This section covers MCQ on Basics of Marketing.
_____ is the father of Modern Marketing.
(a) Abraham Maslow
(b) Lester Wunderman
(c) Peter Drucker
(d) Philip Kotler

Question. In the history of marketing, when did the production period end?
(a) In the late 1800s.
(b) In the early 1900s.
(c) In the 1920s.
(d) After the end of the Second World War.

Question. Which one of the following is not a marketing mix?
(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process

Question. Which one of the following factors is not relevant to price fixation?
(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation

Question. The most formal and best definition of marketing is ___________
(a) An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.
(b) Improving the quality of life for consumers by selling them products and services.
(c) Marketing is all about Meeting needs profitability i.e. identifying & fulfilling consumer needs.
(d) Marketing is an organizational function includes the 4Ps i.e product, place, price and promotion

Question. Select an appropriate definition of ‘Want’.
(a) More consumer Needs
(b) Needs backed by buying power
(c) Needs directed to the product
(d) Basic human requirements

Question. ______is the best illustration of a subculture.
(a) Occupation
(b) Income
(c) Religion
(d) Family & Friends

Question. Marketing management is ________.
(a) Developing marketing strategies to move the company forward
(b) Managing the marketing process
(c) Monitoring the profitability of the company’s products and services
(d) The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Question. Marketing segmentation is useful for___________
(a) Prospects Identification
(b) To know the customer’s tastes and preferences
(c) To target current clients
(d) All of the above

Question. ______is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.
(a) Marketspace
(b) Marketplace
(c) Metamarket
(d) Marketpace

Question. Which one of the following statements by a company chairman BEST reflects the marketing concept?
(a) We have organized our business to satisfy the customer needs
(b) We believe that the marketing department must organize to sell what we produce
(c) We try to produce only high quality, technically efficient products
(d) We try to encourage company growth in the market

Question. Which of the following is not the function of packaging?
(a) Product protection
(b) Pricing objectives
(c) Promotion
(d) Product identification

Question. Which of the following statements is not true with regard to the concept of product?
(a) It is a bundle of utility.
(b) It is a source of satisfaction.
(c) It is confined to physical product.
(d) All of the above.

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